flb gets serious about Asda’s cereal
10/09/2009
Asda’s entire range of Own Brand Cereals has been re designed by packaging branding agency, flb.
The re-design has been undertaken to update the packs giving a quality feel across the range. The new look packs have been given a family feel and create a clear segmentation between the different categories of cereals; kids, adult, health, muesli, family and bars, so that shoppers can instantly identify the product they’re looking for amongst a crowded fixture.
Back of packs have been utilised to connect with customers, for example the Kids Cereal range has a ‘Breakfast Zone’ crammed full of games, jokes and recipes, whilst the Healthy Cereals range offers top tips on how to maintain a healthy heart and achieve your 5-a-day.
Colin Mechan, Executive Creative Director at flb, said: “It was a great challenge to manage a large range of 80 cereals. It has been a delicate balance to design individual packs within the full range whilst communicating Asda brand values in a clear and consistent way.”
Notes for editors
flb: brand elevators
flb is an award-winning branding and packaging consultancy that understands how brands work in the retail environment. With clients including major brands in the retail and FMCG sectors, such as ASDA, Kenwood, B&Q, HobbyCraft, Brace’s Bakery, Somerfield, Constellation and Nutricia (Cow&Gate), flb uses the power of packaging design to drive sales and make
brands successful.
For further information please contact:
Nick Bowman or Clementine Bohee
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