Echo Falls extends to Chile from May with design by flb
04/06/2009

Echo Falls, the wine brand owned by Constellation Europe, is expanding its range to include two new varietals.  The new Chilean Sauvignon Blanc and Shiraz wines will add momentum to the brand, which is already outperforming the wine category as a whole.

The launch will allow the wine brand to extend its appeal to a wider audience and build on the appeal of the existing Echo Falls positioning ‘a wine to relax with’.

flb, the Cheltenham-based design agency, created the design which features clean, crisp typography combined with a soft flowing wave and clear colour coding to target female consumers. The brief for this range extension was to develop designs for the Sauvignon Blanc and Shiraz which complement the current design strategy, and create stand-out on fixture within the Chilean category.

Colin Mechan, Executive Creative Director at flb, said: “Our brief with this project was to create a design which harmonises with the existing range, giving consumers the opportunity of extending their choice with the Echo Falls brand.

Clare Griffiths at Constellation Europe, said: “We are very excited about taking our Echo Falls brand into Chilean wines, offering our customers a wider choice of both grape varieties and countries of origin.  flb’s new designs fit superbly with our existing brand positioning.”

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